You’ve just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you are not just competing in your industry, you are competing with the millions of others marketing messages that consumers are bombarded with every day.
The big question, is how to compete with others?
- Choose the right social networks for your business
Facebook may have over a billion users, but if your potential customers don’t make up a big part of that user base, it’s not the right social network for you. While not every industry has a clear preference for social media channels, there are important determinants that can help you find the right social network for you: the target age group of your audience, the location of your business, and the nature of your services.
For example, if your startup offers B2B advice, it helps to seek out business leaders on LinkedIn, and make accounts on the same social media channels used by the brands you want to help. But if your business revolves around marketing, Facebook Ads or Promoted Tweet should be your first choice.
- Determine your primary goals.
It’s necessary to define your social media goals. While many large, established corporations use social media to facilitate growth in all areas of business, it’s more likely that a startup will focus on one or two of the following:
Brand awareness. Every startup uses social media as a channel for driving brand awareness. It happens organically as you post content, engage with users, and promote your brand.
Lead generation. Ideally, you would like your social media profiles to be lead generators that drive traffic to your website or blog. This requires a long-term investment and results usually aren’t seen for many months.
Customer acquisition. Finally, the best case scenario is that your social media profiles raise brand awareness, your content generates leads, and leads turn into customers. If you can use social media as a customer acquisition tool, you’ve officially maximized its value.
- Develop strong social identity of your brand
It is important to maintain a strong and recognizable brand identity across all your social media accounts. With your brand scattered all across the web, it can be difficult to remain consistent. Having a strong brand identity makes your brand more memorable and professional.
- Put your social media links on your websites and email signatures
Don’t be shy about linking your social media accounts. Put in your newsletter, email signature and website.
Quick Respons to Customers on Social Media
Customers expect fast customer service on social media, but how fast? Most likely, they expect a response in a shorter time span than you would think. According to CONVINCE&CONVERT, “42% of customers complaining in social media expect a 60 minute response time.”
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- Find celebrities / Influencers
68,4% of respodents has actually purchased because of the celebrities / influencers. There is strong evidence that suggests celebrities / influencers advertising delivers a premium in terms of impact and memorability but choosing a right celebrities / influencers is the tricky part. Not only do they come at a premium price, choosing a wrong celebrities / influencers can sometimes ruin a brand image.
We give you specific tips for Twitter
I think the most common mistake people make on Twitter is randomly following anyone who follows them in the first place. Having 50,000 followers isn’t going to offer any benefits if those followers don’t care what you have to say and are only in it to amass thousands of followers themselves.
Following people who share your interests, are industry leaders, and might actually be interested in hearing what you have to say in return makes it a lot easier to engage in conversation and build Twitter-based relationships that make sense for your business or organization. Likewise, if you are only in it to sell a product by constantly repeating one-way marketing or sales messages that’s often the quickest way to the unfollow button for others in your network.
Link-building is an essential component of a good SEO strategy and adding links to your tweets is a great way to do this. However, URL shortening services are essential when your character limit is a mere 140.
If possible, try to find one that offers metrics on click-throughs as well. Bit.ly, Su.pr by StumbleUpon, Ow.ly and Ow.ly withHootsuite are a few good examples. These tools will give you an idea how well the links in your tweets perform. Bit.ly also generates a unique QR code for every link you create, handy if your links need to be scanned by mobile devices.
Specific tips for facebook
- Advertise Your Page on Facebook
Today there are many options for advertising on Facebook. To get the best value for generating new likes for your Page, I would suggest you use a Sponsored Like Story. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.
Sponsored Like Stories can be a bit cheaper to run, but you won’t have any ad copy to help convert people into fans. Hopefully seeing that their friend likes you is a sufficiently compelling reason.
Your Sponsored Like Story will be targeting the friends of your fans,but you can also use the regular Facebook targeting features to narrow the audience to your perfect demographic.
It’s easy to create your ad and limit your budget so you know how well it works before spending an arm and a leg.
- Guest Curate for Other Pages
Curating content for other pages is a great way to network with other people in your industry, while increasing your own visibility and reach.
Choose 5 to 10 successful Facebook pages run by companies offering services complementary to yours, since they share your target audience. Your expertise will offer real value to their fans. Thenoffer to curate content for them once a week in return for credit on their page.
For example, the CEO of a company was a speaker at a marketing and advertising course, which spent a lot of money promoting its own Facebook page. Every week on “Mobile Wednesday,” this CEO would be the guest curator on the course’s page, and share interesting articles on the topic.
At the end of each update there was a shout-out: “Posts today are curated by OnTheMob.” They also included a link to the company’s Facebook page. The result of this simple technique was a few thousand new Facebook likes a month.
Specific tips for Instagram
- Study and load up on quality hashtags
We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.
In other words, hashtags could be your best bet for growing a fast following on Instagram.
Instagram allows for a maximum of 30 hashtags per post, and many power users max out this ability.
- Ask users to “tag a friend”
You can add “tag a friend” in your caption and you will see the effect from your followers.
LinkedIn does work for B2B leads, Here tips for Linkedin
Many people follow your company page as a way to engage and interact with you.
To encourage that engagement, ask people questions and reply to their comments. You can also host a contest.
For example, HootSuite posted an update that asked its followers to share the social media story that was most memorable to them in 2013. Some of the responses were included in an article that highlighted the stories.
Remember that while LinkedIn is a professional space, it’s also a social network. Make an effort to communicate with your followers through updates, responses and other engagement strategies.
Your own workforce is the best place to start adding followers after all, they’re your biggest advocates. Encourage them to create and complete LinkedIn profiles once they include your company name, they automatically become followers of your Company Page. Ask them to include a link to the Company Page in their email signatures.
Success with social media requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. Becoming a listener takes practice, time and patience. A good listener both in person and in social media is a good responder.